ATV 2.0

compare TVB and ATV, most of ppl will choose TVB. today i am not going to discuss why this happen, but talk about how the thing can turn over.

i think, the key stone is ATV 2.0. actually, ATV is trying to go to this direction, but lack of method. As we can see, ATV has make few programs that made from audience, like 兒童台, 第一手真相, 百萬富翁. this is very creative and brave move for this company. but why this still can't bring any life, energy to it??

in the past TV program is passive, audience is passively receive what TV provide, they only can choose is channel. facing the threat from payment TV, ATV try to make something that can interact with audience, to let audience get involve. this is ATV 1.5

to become ATV2.0, audience need more room to the policy, to join making decision. Forum is a choice, but not the best. let me suggest a way, using mobile phone to send msg, and show the msg on TV instantly. for example, when there is a game show again, ppl can send msg, let them say something related to the show. may be ppl think this question is too hard, may be someone give answer, give more resource about the question. the key concept is let ppl get involve, to join the program.

to an extreme, ATV and display a msg slide bar on TV, so ppl can say anything on that, 24hr, 7 day a week. or, just a program to display msg, when there is midnight. it is better than show old program.

if ppl discuss more and more about ATV, and more and more ppl with join and watch ATV. that's make money!

beside get more voice from ppl, ATv also need to be globalize, like Pearl, buy more foreign programs, or add a new slide bar for world wide. now aday, ppl is not satisfy with local news, but world news!

the last thing may be, change the color, i dont know why ATV love to use color make ppl feel ti is old, lack of energy, and ppl on that channel always old guys.. everything look like a channel designed for retried ppl. WHY??