It is quite misleading. When taking about quality, it means that there is no best quality, only worse. The scale is from bottom to top. Moreover, it means a progress to get a better quality.
That should not be used on Water. Better use Purity.
Water is a pure and clear concept. H2O, no more, no less. If i say i need some water, of course i only mean i want H2O. (if you don't have, you can give mineral water or tape water.) There is 1 and only 1 quality of water.
Thus, anythings else added on water reduced the purity, not quality. ( i should admit that these 2 words are very close and easy mix up.)
Purity is using a different scale, from top to bottom.
Take another example, Diamond.
Since Diamond is a pure concept, Carbon with the unique arranged lattice structure. Thus, the color of diamond is grade from D, E, F, G....., From top to Bottom. There is a perfect (best) "quality".
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the commercial pissed me off because it is telling and convince me that, water should not be just H2O. We have to buy for it. Shit, Water is an essential element and we have the right to expect it is not a luxury.
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